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ORDSALL RE-BRANDED ‘DOWNTOWN MANCHESTER’ AS SALFORD ARTISTS HIT BACK
 

Star date: 31st May 2017

SALFORD RE-BRANDED 'MANCHESTER' AGAIN...

A huge development in Ordsall, where a one bedroom flat costs a minimum of £163,000, has branded itself 'Downtown Manchester'. The sales hype by developer Villafont, which avoided £1.2million in planning fees on the six block apartment complex, states it will be an "iconic landmark property in Manchester, to service the needs of an ever increasing aspirational residential community".

Last night, Salford artists hit back at the gentrification project...

Full details here...


Salford artists hit back at Manchester re-branding and gentrification Salford artists hit back at Manchester re-branding and gentrification Salford artists hit back at Manchester re-branding and gentrification
Salford artists hit back at Manchester re-branding and gentrification Salford artists hit back at Manchester re-branding and gentrification Salford artists hit back at Manchester re-branding and gentrification
Salford artists hit back at Manchester re-branding and gentrification Salford artists hit back at Manchester re-branding and gentrification Wilburn Street development Salford
Salford homeless sleep under the bridge Salford artists hit back at Manchester re-branding and gentrification Flypost near Middlewood Locks
Ordsall Graffiti Wall latest
click image to enlarge

Opposite Pomona, where campaigners wanted an urban park but instead got two ugly blocks of flats backed by a cheap loan of £10.3million from Greater Manchester Combined Authority (see here and see here), six blocks of apartments are taking shape.

Salford Council refers to this area as 'Ordsall Waterfront' but developers Villafont have taken it a step further and re-branded its complex of 'hotel style' apartments as 'Downtown Manchester'.

The flats are being marketed to investors at home and abroad as profit farms, promising a 'rental yield' of 7%. The cheapest one bedroom apartment costs £163,000, rising to £273,000 for the cheapest three bedroom place. No local people struggling for housing need apply...

"Downtown is Manchester's premier residence" states the blurb from Villafont, which adds that the blocks of 368 apartments will "create a new contemporary and iconic landmark property in Manchester, to service the needs of an ever increasing aspirational residential community."

Villafont is not only re-branding the complex as in 'Manchester' but is also giving nothing back to Salford, in a double insult to the city.

When planning permission was granted for the blocks two years ago, Villafont avoided paying £1,221,278 in planning obligations to mitigate the impacts of its development.

Councillors agreed to waive the fees, as Villafont was tarting up a bit of the riverside footpath, and because the scheme wouldn't be 'viable' if it had to cough up the money: ie its profits wouldn't be high enough (see previous Salford Star article – click here).

Villafont should also have been providing 20% affordable housing, or 75 properties, but this policy was waived too. A 'clawback' clause was inserted, whereby if the profits were huge enough, some money would be paid back to the Council – but the Salford Star only knows of one development in the whole of central Salford where this has actually happened.

Last night, Salford artists commented on the Villafont scheme which, they argued, was selling a 'utopian' lifestyle of the place - in Manchester - that just doesn't fit.

Nowhere on any of the sales blurb or hoardings does it mention the word 'Salford'. Even the illustrations of the 'contemporary' apartments feature a picture of a London scene by Lowry on the wall. The artists covered this with a photo of a bulldozer smashing down affordable housing in central Salford. They also added an old photo of Ordsall women too, to give it a sense of place.

The giant hoardings show happy 'aspirational' people walking down sterilised streets in front of the future shiny blocks. Here, the artists added some tents to represent the amount of homeless people in the area.

...A few hundred yards up from the Downtown Manchester site, homeless people are sleeping under a bridge by the massive Wilburn Street development of four blocks of 491 unaffordable flats. Here, WB Developments avoided almost £2million in planning fees (see here).

Behind all the new apartment blocks, Ordsall itself remains within the 3%-7% most deprived areas in England.

A few years ago, Salford City Council drew up a development strategy which included a map for a new 'Regional Centre'. The boundary line for the Centre included MediaCityUK and Ordsall Waterfront but not Ordsall itself (see here).

Developers are taking their cue from Salford Council and re-branding apartment complexes as in Manchester – or Downtown Manchester - to make them more sexy. Salford artists are putting some truth into the equation.


See also previous Salford Star article on the Ordsall Boom – click here

Michael James Felse wrote
at 14:50:02 on 03 June 2017
Brian I must disagree. It is time we thanked Peel and others that put money into building a modern Salford. Clearly within 5 years our Conservatives will have 30 seats on Salford Council as I pitch myself into seeking the Salford Mayoral Conservative nomination at our next Salford Mayor election.
 
Salford lad wrote
at 12:19:28 on 01 June 2017
Gave the facts ! Given Ordsall's local, national and international acclaim as being largely the home of Salford born criminals who on earth would buy property there !
 
End of May wrote
at 12:19:17 on 01 June 2017
Never did support Mr Felse but would be interesting to see him be a Salford councilor with his wacky views. Yeh but were does Mr Felse stand on the NHS our green fields and student fees for a start. We know where his Tory councilor lot stand on em.
 
Brian F Kirkham wrote
at 12:19:09 on 01 June 2017
Hmmm....A Message for Mr Felse. Care to Advocate that twaddle again ? You, like many others who like to run my hometown down for political expediency should wake up to some cold hard facts...run your eye over the books and see where Peel has been getting most of its money for its "Mancunian" developments. I think in the whole it was Salford Ratepayers wasn't it? It wasn't so long ago you wanted to be the man running the whole show at Salford - Now the Pearl has been paid for (Not including Phase II of Mediacity) you want out ? What a surprise!!! Certainly living up to your name as a political agitator.
 
bob wrote
at 07:15:51 on 01 June 2017
Born and bred down whit lane ,I can only laugh at all this silly talk of Ordsall moved into Manchester, Salford Quays moved into Trafford and Irlam moved into Salford. Why can't we have some real sympathy for the those that have suffered the most, the nice people of Worsley who were dragged kicking and screaming into Salford 40 odd years ago.They have never forgot this evil deed and never will.
 
moversnshakers wrote
at 07:15:35 on 01 June 2017
There's one thing for sure there's somebody doing alright out of all these waivers , and limited profit viability ££££££££££££££££££ "kerching"pop there's another one just like the other one......"Kerching"£££££££££££££££££££££
 
Eddas67 wrote
at 18:49:13 on 31 May 2017
Irlam has been part of the 'City of Salford" since 1974. Get over it.... Broughton was once a township separate from Salford, but do you hear Broughtonians moaning about it? Anyway, what sort of fool wants SALFORD Quays moved to Trafford? Probably some toff student or double barrelled more money than sense type that doesn't want to be associated with the 'ruffians of Salford'
 
Michael James Felse wrote
at 18:49:04 on 31 May 2017
Hate to disappoint JFletcher but owning property in Salford and Trafford means I see the different rate for the same services. Salford would be better off with lower Council Tax as my Salford Mayor campaign in 2012 said, backed by over 1600 voters. Be honest are you satisfied with the level of Salford Council costly services since 2012? I thought not.
 
wrote
at 18:48:44 on 31 May 2017
Conservatives must be worried. They have resorted to bringing Mr Felse out of his box. It only proves Labour will win.
 
J Fletcher wrote
at 16:26:16 on 31 May 2017
Some people might be all too pleased to move Salford Quays into Trafford if it had the effect of removing one individual from the Salford Star comments columns.
 
ronnie hilyard wrote
at 14:52:03 on 31 May 2017
born n bred in ordsall...in the past 40 years ive seen ordsall vanish year by year as i look out of my window now i see 7 cranes on 7 different sites its a real shame.i live on pomona and i remeber when the big money built the new media city was built we was told it would create jobs for local peope. i dont know 1 person who works there from our estate..it looks like we are being swallowed up by big buisness and some of the building look ugly who decides the look of the building need to go to specsavers..
 
Michael James Felse wrote
at 14:52:00 on 31 May 2017
Folk need to stop living in the past and start understanding more people have moved into Salford than ever. It is time now to move Salford Quays into Trafford to get us a cheaper council tax. That will attract more students and families into Greater Manchester.
 
the end wrote
at 14:51:56 on 31 May 2017
always make me laugh when you get upset about being called Manchester, we in Irlam hate being called IN Salford when quote clearly we have never been part of the city of Salford
 
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